Old spice case study: how a 75-year-old brand changed digital marketing forever - digital marketing case study from the digital training academy - before this now-legendary social media and video campaign, old spice was a brand that was previously associated with old men this case study looks at how the ' man your. Old spice invites instagrammers to choose their own adventure in comic book- style campaign as a big fan of choose-your-own-adventure books as a kid, i'm always a sucker for the technique when used online so i was happy to play with old spice's new instagram campaign, which uses charming. Here's a face that is well known to many, the old spice guy old spice started out with their “the man your man could smell like' campaign and took that campaign a step further with their 'response' campaign putting the two campaigns together created much success for the brand the 'response. In this excerpt from his new book the thank you economy, author gary vaynerchuk turns a critical eye to the old spice man marketing campaign what did the brand get right and what didn't work at all. Old spice and wieden + kennedy had an amusing hit in 2014 with “momsong,” featuring mothers bemoaning, in song, how old spice had sprayed their boys into men the procter & gamble brand returns to the mom-son dynamic in a new campaign from w+k for the wild collection that pokes fun at. To the delight of young men and the dismay of their mothers, old spice re-fresh body sprays are here spray goodbye to boyhood smellcome to manhood view old spice unnecessary freshness september 04, 2013 as the official deodorant and body wash of the nfl, old spice is back with a campaign that. One thing quick-witted marketers should have learned from old spice is that the horse has left the barn copycat campaigns with a series of edgy videos starring a sexy spokesman who talks directly to the audience is not the best takeaway these marketers learned, as well, that soliciting questions on.
The success of the old spice campaign inspired many businesses to crib ideas from the ads and apply them to their own marketing efforts. In what is definitely one of the more creative social media ad campaigns in a while, old spice is doing just that its shirtless, muscled spokesman, the old spice man, is shooting youtube videos in response to people's tweets many oft these are well-known people with tons of followers like kevin rose and. Funny memorable manly the minds behind the old spice guy campaign reveal their keys to marketing success. If there was a defining moment when advertisers started to get a proper handle on social media marketing, it was when an ex-american football star called isaiah mustafa was drafted in to save old spice from oblivion.
Best in best writing 2011. Old spice swagger nice idea not so nice retouching check out the packshots on the hand old spice swagger new ad print campaign signed by wieden+ kennedy “somewhere in there great advertising campaign for the swiss newspaper sonntagszeitung, promising you to give the the insight story creative.
Old spice response campaign the man your man could smell like television spot was a huge success, but we wanted to engage with fans on a deeper, more intim. Old spice's newest campaign featuring the handsome, witty and chisel-chested old spice guy (former nfl wide receiver isaiah mustafa) launched just prior to the 2010 superbowl and quickly became a viral video sensation despite not airing during superbowl xliv, the ad was one of the most talked about commercials. The old spice campaign has proven to be one of the most memorable creative marketing and advertising concepts ever executed 11 social media marketing lessons from the old spice campaign it has longevity and endurance that has been achieved through a mix of several reiterations as well as using online and. In february 2010, wieden+kennedy launched a new old spice advertising campaign, smell like a man, man find out more about this d&ad yellow pencil winning work here.
It all started for me on the 5th floor of wieden + kennedy when i was freelancing for what would become the internal production company, don't act big i was in a room full of digital and broadcast producers all scratching their heads trying to figure out how to pull of this idea with the very small amount of money allotted by the. 3445 likes, 862 comments - old spice (@oldspice) on instagram: “you awaken in a dark cave in the distance you see a faint light, in front of you is an open bottle. Since it was founded in 1934, old spice's ability to consistently engage its target demographic (ie young men) through savvy marketing campaigns has helped the brand become a mainstay in the men's personal care industry the dream runner campaign is yet another example of old spice's ability to. The last couple of days have been an old spice explosion, as one of the most popular viral campaigns in recent history — in which the old spice guy made personalized videos for fans, randoms and prominent bloggers alike — has taken over the social media realm but how popular was it really visible.
In february 2010 they came out with their campaign commercial 'the man your man could smell like' that featured former nlf star isaiah mustafa as the “old spice guy” who can be seen addressing the viewers in prompt monologues which promoted the advantages of using the brand's products. Not everyone has the privilege to create advertising for exciting brands like red bull, old spice and nike the truth is that most people in the advertising industry face clients who sell soap to retirees what storytelling techniques will work here in this article, you will learn how to use storytelling techniques. Perhaps the most impressive part about this campaign is it's still going strong five years later, receiving updates with every new season riding the wave of success from isaiah mustafa's brilliant portrayal of the man your man could smell like, old spice brought the character to the social world with old.
No viral video chart would be complete without this gem, with many hilarious follow on videos, this made old spice the brand that marketers old spice | the man your man could smell like the original has an amazing 929m views on youtube and the campaign won numerous awards worldwide. This particular imc campaign heavily integrated advertising with content and social media marketing combining television ads with wildly viral video and above-and-beyond-the-call-of-duty social media engagement, old spice plucked the memorable, tongue-in-cheek character of old spice man, initially. How do you create engaging marketing collateral when your target audience already has clear expectations for your creative the answer for old spice was to channel efforts into unfamiliar territory: social media and that's exactly what happened with the dream runner campaign runners have never had it so good. After the original video, old spice also launched a youtube response campaign which saw the “old spice guy” respond to public questions and requests in no less than 180 personalized videos these videos earned an astounding 40 million combined views within a week all this from a personal hygiene.
This essay aims to analyse the 2010 old spice campaign which began with the release of the “man your man could smell like” commercial and finishing. Old spice, a long-neglected — if not forgotten — procter & gamble brand unleashed a social media blitz from this businesses can learn from the old spice man viral marketing campaign for p&g, it began with a super bowl ad last february that introduced its brand character, the old spice man.